Without the months of figuring out why clients aren't finding you, the frustration of a site that won't cooperate, or the designer invoice every time you want to move a button.
About Simone
I help ethical and force-free pet businesses get better websites, so they get found easier and booked faster
Most force-free pet professionals have a website that undersells them. It looks a bit dated, doesn't show up on Google, and definitely isn't booking clients while they sleep. But somehow, the trainer down the road (you know, the one with the prong collar) has a slicker site.
The frustrating part is you might not have the same budget, nor the skills to build that yourself. So the website stays on the to-do list, gets patched up when you have time, and you tell yourself you'll sort it properly once things calm down.
Meanwhile, potential clients land on your site, can't find what they need, and book someone else. Not because you're less qualified. Because your website isn't doing its job.
You're brilliant at what you do. Your website should reflect that.
There's a fix for that
Let's not make it more complicated than it needs to be. You don't need a six-month branding journey or a 47-page strategy document. You need a website that:
Is solid: no duct-taped plugins, no backend chaos
Looks professional, looks good and actually works
Gets found by the right clients on Google
Doesn't eat up time you'd rather spend with animals
You can update yourself without calling anyone
Your ticket to a website that works for you: a Riverwood website template
Not a custom build that costs thousands and locks you out the moment it's done. Not a blank template that leaves you staring at an empty page wondering what to write.
But somewhere in between: a Squarespace template designed specifically for force-free pet professionals, with the strategy, structure and writing prompts already built in.
I chose Squarespace after 15+ years on WordPress — because it's powerful without the chaos, and manageable without limiting you.
And after six years of building websites exclusively for this niche, I know what it takes to turn a pet owner into a paying client, and what a force-free professional needs to make that happen. That's baked into every template.
Why I only work with force-free, science-based animal professionals? Let me tell you.
Like you, I care deeply about animal welfare. But where you have the skills to change how people relate to their animals, I'm better with pixels than with teaching pet owners (trust me, it's better for everyone I stick with computers).
But here's what I can't wrap my head around: the dominance-based trainer ranks on the first page of Google, while you (the force-free professional doing the actual work) don't even show up.
So as a webdesigner, I made it my mission to fill the first pages of Google with force-free pet professionals. I do that by helping them get websites that actually get found, build trust and turn visitors into clients. More pet owners find the right people. More animals end up in the right hands.
For 6 years I've helped 250+ petpreneurs in The Netherlands have better websites and book more clients. And now, I'm taking that mission abroad to help even more force free, ethical pet businesses worldwide.
Some numbers to prove my expertise
Here I am trying to impress you as someone pretty new to Squarespace! As I switched from WordPress to Squarespace in 2026, and started Riverwood Creative from scratch, I don't have Squarespace-related reviews yet. So here are some WordPress numbers to wow you ;)
I'm joking
.
24
Oh yes, I started when I was 13. Geocities, anyone?
Years of webdesign experience
150+
And now switching to Squarespace!
pet professionals helped with their WordPress websites
4.7/5
These are nearly 50 five star reviews for my WordPress business. Same designer, new platform.
score on trustpilot
A few things about me that won't help you pick a template
Me in 1991. Can you tell I like dogs?
I named this entire business after a village in Skyrim. If that doesn't tell you I'm a game nerd, I don't know what will.
In my free time I love painting with gouache and watercolor. You can see my work here
I cannot put on mascara without making a complete mess of it. Every single time. Cotton swabs are my best friends.
These are my three rescue dogs from Bulgaria named Baldwin, Ted and Zoey. Ted has separation anxiety, which I kinda have to build my life around. But he's SO worth it <3
I'm a crisp ('chips' in Dutch) connaisseur. When there's crisps around, I can't help myself (and if there's not, I'll probably go home soon to eat crisps).
I live in this lovely cozy cottage in the forest in the Netherlands. But my real goal is a farm somewhere deep in the woods, filled with rescue animals.
Free guide
Grab the free PAWS Method guide: the exact 4 steps that turn your website from a business card into a client-magnet. More traffic won't fix a website that isn't converting them, this guide will.
Is your website not getting you enough clients? Let's fix that!
What they're saying
These reviews are from my Dutch webdesign business, where I've helped 150+ animal professionals build their websites with templates.
Kristina Boey
Simone helps you where needed, responds quickly, and is always very friendly. Highly recommend!
Margot Tiemessen
You won't regret this!
Iris Lobregt
This has already brought me many clients. I'm easier to find, people know exactly what to come to me for, and I hear that they choose me because it looks professional. I genuinely recommend this to everyone!
Michelle Grippeling
It's a shame the website is finished cause I really enjoyed working on it! I've noticed I'm getting more messages and that people become clients much faster.
Ruby Weiss
I'm super happy with the end result and getting lots of compliments on it!
Vera Bergmeijer
Even the content side is taken care of, and Simone was incredibly helpful. I'm really happy with my site!
I'd do it again in a heartbeat. Absolutely worth every penny!
Joyce van Oudheusden
After all these years I finally have a site I'm proud of!
Sabine Ros
Romy van Beek
I haven't regretted it for a second. The tutorial videos are clear and easy to follow. You really learn to do everything step by step yourself. Absolutely ideal, highly recommend!
I am so incredibly happy with the result!!
Julie Maas
Gerrie Breekveldt
Proud of my website, built it entirely myself (with a little help from Simone). I didn't have the budget to outsource it completely, but I'm so glad I chose Simone's templates!